Boost a post on Instagram

Boost a post on Instagram, one step at a time.

A boost pays Instagram to show your post to people nearby who don't follow you yet. Every picture below is drawn to look like Instagram's screen, with the one thing to tap lit up.

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The guide

New people, close by. A boost shows your post to people near your spot who don't follow you yet.
You pick the budget. You set how much and for how many days, and it stops on its own. You pay Meta with your own card. RightPlace never sees it.
See what it brought in. Use the link RightPlace gives you, and Numbers counts the people who tapped through from your boost.
An Instagram professional account (business or creator). Instagram's settings switch a personal account over for free.
The post or Reel you want to boost, already posted. Your RightPlace food video works well.
A card to pay Meta with. You set the budget yourself.
Your RightPlace link with its tag. RightPlace copies it for you.

Open the post you want to boost and tap Boost post (on a Reel, Boost reel).: You can only boost something already posted. If the button is grey, Instagram says why when you tap it.
For the goal, pick the one that sends people to your website, and paste your RightPlace link.: People who tap land on your RightPlace page with tonight's wait and deals, and Numbers counts them.
For the audience, make your own: set the area to a few miles around your spot.: People who live or work nearby are the ones who can come in tonight.
If the post shows beer, wine or cocktails, set the youngest age to 21.: Meta has its own rules for drink ads. When in doubt, 21 and up keeps you on the safe side.
Set the budget and how many days it runs.: Start small. Run it in the days before your busy nights, then look at Numbers before you boost again.
Check the payment card, then tap Boost post.: Meta reviews the boost before it runs, usually within a day. You pay Meta, not RightPlace.

After it runs

Once the boost runs, RightPlace Numbers shows how many people your Instagram boost sent to your page.

Instagram and Facebook change these screens often, so your buttons may look a little different. Look for the same words.

Questions owners ask

How much should a restaurant spend on a boost?

That is up to you, and Instagram lets you set it. Start small, run it for a few days before your busy nights, and look at who came in before you boost again.

Does RightPlace charge for boosting or take a cut?

No. You pay Meta directly with your own card. RightPlace makes the video, fills in these steps and counts the people your boost sends to your page.

What should I boost?

A short video of your food with tonight's special works well. RightPlace makes one from your own dish photos, in the tall shape Reels and Stories use.

Can I boost a post that shows drinks?

Meta has its own rules for alcohol ads. Set the youngest age to 21 and follow what Meta asks for when it reviews the boost.