Problem: nobody knows
A great happy hour only works if people nearby know about it.
Posting once on Facebook reaches your followers. People deciding where to go tonight are looking for a deal near them, right now.
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How RightPlace helps
- Post the happy hour with start and end times. RightPlace shows "On now" or "Starts 4 pm" automatically, and it drops off when it ends.
- Guests browsing "Happy hour" or searching "margs" or "drink specials" find you.
- Repeat it every week on the days you choose.
- The Door TV shows it to people walking by.
- Deal Alerts tell guests when a spot they saved, or one near them, has a deal on right now.
What helps (advice any spot can use)
- Name the deal plainly: "$3 drafts until 6" beats "Happy hour specials".
- Keep the same days and times so guests can count on it.
- Photos of the actual drinks and plates help more than stock images.
Run the numbers
- Happy hour profit calculator: See what a drink deal gives away and how many guests it takes to break even. Free, from Restaurant Owner Tools, our calculator site for owners.
Questions owners ask
How do I get my happy hour in front of people nearby?
Post it with start and end times. RightPlace shows "On now" or when it starts, guests browsing Happy hour find you, and it drops off when it ends.
What makes a happy hour deal work?
Name it plainly ("$3 drafts until 6" beats "Happy hour specials"), keep the same days and times, and use photos of the actual drinks and plates.
Keep reading
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